Handbook of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...
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| 企业作者: | |
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| 其他作者: | , , , |
| 格式: | 电子 电子书 |
| 语言: | English |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| 版: | 1st ed. 2015. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-319-18236-0 |
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