Start-up A Practical Guide to Starting and Running a New Business /
So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an aca...
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| Materialtyp: | Elektronisk E-bok |
| Språk: | English |
| Publicerad: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2006.
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| Upplaga: | 1st ed. 2006. |
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| Länkar: | https://doi.org/10.1007/3-540-32982-X |
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| Sammanfattning: | So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream. |
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| Fysisk beskrivning: | VIII, 165 p. 25 illus. online resource. |
| ISBN: | 9783540329824 |