Customer Knowledge Management Improving Customer Relationship through Knowledge Application /
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part c...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2011.
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| Edition: | 1st ed. 2011. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-642-16475-0 |
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