The Timeless Principles of Successful Business Strategy

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corpor...

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Bibliographic Details
Main Author: Viardot, Eric. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2011.
Edition:1st ed. 2011.
Series:Management for Professionals,
Subjects:
Online Access:https://doi.org/10.1007/978-3-642-21236-9
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