Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multi‑stage marketing (MSM). For B‑to‑B settings, MSM entails the expanded cons...
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | English |
| Publicado em: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Edição: | 1st ed. 2014. |
| Colecção: | Business-to-Business-Marketing
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| Acesso em linha: | https://doi.org/10.1007/978-3-658-05559-2 |
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