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Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /

Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multi‑stage marketing (MSM). For B‑to‑B settings, MSM entails the expanded cons...

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Bibliografiska uppgifter
Huvudupphovsman: Schönhoff, Alejandro-Marcel. (Författare, medförfattare, http://id.loc.gov/vocabulary/relators/aut)
Institutionell upphovsman: SpringerLink (Online service)
Materialtyp: Elektronisk E-bok
Språk:English
Publicerad: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Upplaga:1st ed. 2014.
Serie:Business-to-Business-Marketing
Ämnen:
Marketing.
Industrial management.
Media Management.
Länkar:https://doi.org/10.1007/978-3-658-05559-2
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https://doi.org/10.1007/978-3-658-05559-2

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