Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since pr...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Edition: | 1st ed. 2014. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-05637-7 |
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