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Advances in Advertising Research (Vol. III) Current Insights and Future Trends /

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing num...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Langner, Tobias. (Editor, http://id.loc.gov/vocabulary/relators/edt), Okazaki, Shintaro. (Editor, http://id.loc.gov/vocabulary/relators/edt), Eisend, Martin. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
Edition:1st ed. 2012.
Series:European Advertising Academy,
Subjects:
Marketing.
Online Access:https://doi.org/10.1007/978-3-8349-4291-3
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https://doi.org/10.1007/978-3-8349-4291-3

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