Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2011.
|
| Edition: | 1st ed. 2011. |
| Series: | European Advertising Academy,
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-8349-6854-8 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|