Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders –...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2010.
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| Edition: | 1st ed. 2010. |
| Series: | Entrepreneurship,
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| Online Access: | https://doi.org/10.1007/978-3-8349-8492-0 |
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