Azala

International Advertising and Communication Current Insights and Empirical Findings /

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systema...

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Xehetasun bibliografikoak
Erakunde egilea:	SpringerLink (Online service)
Beste egile batzuk:	Diehl, Sandra. (Argitaratzailea, http://id.loc.gov/vocabulary/relators/edt), Terlutter, Ralf. (Argitaratzailea, http://id.loc.gov/vocabulary/relators/edt)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	English
Argitaratua:	Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Edizioa:	1st ed. 2006.
Saila:	Forschungsgruppe Konsum und Verhalten,
Gaiak:	Marketing.
Sarrera elektronikoa:	https://doi.org/10.1007/3-8350-5702-2
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

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International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
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Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee /
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Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer /
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Customer Processes in Business-to-Business Service Transactions
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User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
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Luxury Fashion Branding Trends, Tactics, Techniques /
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Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management /
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Storytelling Branding in Practice /
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Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /
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Diversity in European Marketing Text and Cases /
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The Visionary Package
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Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New “Pull” Game /
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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
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Understanding Proactive Customer Orientation Construct Development and Managerial Implications /
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Branded Component Strategies Ingredient Branding in B2B Markets /
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Cruise Management Information and Decision Support Systems /
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Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models /
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Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
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International Direct Marketing Principles, Best Practices, Marketing Facts /
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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
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