Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2006.
|
| Edition: | 1st ed. 2006. |
| Series: | Business-to-Business-Marketing
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-8350-9355-3 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|