A Theory of Marketing Outline of a Social Systems Perspective /

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Lüdicke, Marius. (Awdur, http://id.loc.gov/vocabulary/relators/aut)
Awdur Corfforaethol:	SpringerLink (Online service)
Fformat:	Electronig eLyfr
Iaith:	English
Cyhoeddwyd:	Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Rhifyn:	1st ed. 2006.
Pynciau:	Marketing.
Mynediad Ar-lein:	https://doi.org/10.1007/978-3-8350-9131-3
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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