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A Theory of Marketing Outline of a Social Systems Perspective /

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...

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Bibliografske podrobnosti
Glavni avtor:	Lüdicke, Marius. (Author, http://id.loc.gov/vocabulary/relators/aut)
Korporativna značnica:	SpringerLink (Online service)
Format:	Elektronski eKnjiga
Jezik:	English
Izdano:	Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Izdaja:	1st ed. 2006.
Teme:	Marketing.
Online dostop:	https://doi.org/10.1007/978-3-8350-9131-3
Oznake:	Označite Brez oznak, prvi označite!

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