Bottom of the pyramid marketing : making, shaping and developing BoP markets /
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously...
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| Series: | Marketing in emerging markets
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781787145559 |
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