Smash : using market shaping to design new strategies for innovation, value creation, and growth /
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosyste...
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| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781787437975 |
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