The branding of tourist destinations : theoretical and empirical insights /
The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strateg...
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781787693739 |
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