Consumer evaluation of brand extensions

Brand extension has become one of the most important topics in branding research in the 1990's. This study was conducted to obtain insights on how consumers evaluate a brand extension and form attitudes toward the brand extension. The theoretical framework used in the study was adopted from the...

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Bibliografische gegevens
Hoofdauteur:	Ning, Jessie Ting Ay
Formaat:	Thesis
Taal:	English
Gepubliceerd in:	2000
Online toegang:	http://ethesis.upm.edu.my/id/eprint/13653/1/t%20GSM%202000%2012%20%281900118379%29.pdf
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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