The Brand Glossary
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion...
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| Format: | Electronic eBook |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2007.
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| Edition: | 1st ed. 2007. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9780230626409 |
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