Brand Media Strategy Integrated Communications Planning in the Digital Era /
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to gr...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2014.
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| Edition: | 1st ed. 2014. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9781137447715 |
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