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Luxury Strategy in Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Hoffmann, J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Coste-Manière, I. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
Edition:1st ed. 2012.
Subjects:
Marketing.
Leadership.
International business enterprises.
E-business.
Electronic commerce.
E-commerce.
Industries.
Trade.
Business.
Commerce.
Business Strategy/Leadership.
International Business.
e-Business/e-Commerce.
Online Access:https://doi.org/10.1057/9780230361546
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https://doi.org/10.1057/9780230361546

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