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Luxury Online Styles, Systems, Strategies /

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics requir...

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Bibliographic Details
Main Author: Okonkwo, Uché. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Edition:1st ed. 2010.
Subjects:
Marketing.
Management.
Social medicine.
International business enterprises.
E-business.
Electronic commerce.
E-commerce.
Trade.
Business.
Commerce.
Medical Sociology.
International Business.
e-Business/e-Commerce.
Online Access:https://doi.org/10.1057/9780230248335
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https://doi.org/10.1057/9780230248335

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