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Factors affecting visual electronic word of mouth credibility on online purchase intention

Electronic word-of-mouth (eWOM) is an important tool for getting useful information about a product or service. eWOM can appear in different forms like text-based, visual-based, mixture of text and visual etc. One of the important issues regarding eWOM that needs addressing from researchers is th...

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Autore principale:	Khan, Shamim Ahmed
Natura:	Thesis
Lingua:	English
Pubblicazione:	2019
Accesso online:	http://ethesis.upm.edu.my/id/eprint/13980/1/GSM%202019%2012%20T.pdf
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