Factors affecting visual electronic word of mouth credibility on online purchase intention
Electronic word-of-mouth (eWOM) is an important tool for getting useful information about a product or service. eWOM can appear in different forms like text-based, visual-based, mixture of text and visual etc. One of the important issues regarding eWOM that needs addressing from researchers is th...
שמור ב:
| מחבר ראשי: | Khan, Shamim Ahmed |
|---|---|
| פורמט: | Thesis |
| שפה: | English |
| יצא לאור: |
2019
|
| גישה מקוונת: | http://ethesis.upm.edu.my/id/eprint/13980/1/GSM%202019%2012%20T.pdf |
| תגים: |
הוספת תג
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פריטים דומים
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Factors affecting visual electronic word of mouth credibility on online purchase intention
מאת: Khan, Shamim Ahmed
יצא לאור: (2019) -
Factors affecting visual electronic word of mouth credibility on online purchase intention /
מאת: Khan, Shamim Ahmed, -
Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
מאת: Alharbi, Musab Kamal M
יצא לאור: (2020) -
Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
מאת: Alharbi, Musab Kamal M
יצא לאור: (2020) -
Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users /
מאת: Alharbi, Musab Kamal M,
