Factors affecting visual electronic word of mouth credibility on online purchase intention
Electronic word-of-mouth (eWOM) is an important tool for getting useful information about a product or service. eWOM can appear in different forms like text-based, visual-based, mixture of text and visual etc. One of the important issues regarding eWOM that needs addressing from researchers is th...
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| Autore principale: | |
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| Natura: | Thesis |
| Lingua: | English |
| Pubblicazione: |
2019
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| Accesso online: | http://ethesis.upm.edu.my/id/eprint/13980/1/GSM%202019%2012%20T.pdf |
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