Factors affecting visual electronic word of mouth credibility on online purchase intention
Electronic word-of-mouth (eWOM) is an important tool for getting useful information about a product or service. eWOM can appear in different forms like text-based, visual-based, mixture of text and visual etc. One of the important issues regarding eWOM that needs addressing from researchers is th...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Tese |
| Idioma: | English |
| Publicado em: |
2019
|
| Acesso em linha: | http://ethesis.upm.edu.my/id/eprint/13980/1/GSM%202019%2012%20T.pdf |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|