Mediating effects of shopping orientations and moderating effects of gender on relationships between personal factors and repatronage behavioural intention
Personal-centric marketing is determined by, and therefore an indicator of, the repatronage behavioural intention. The main objective of this study was to examine the factors related to repatronage behavioural intention among apparel adult shoppers. The Theory of Planned Behaviour and 3M Model of Mo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://ethesis.upm.edu.my/id/eprint/8632/1/FEM%202014%2016.pdf |
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