Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia

Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Wong, Philip Pong Weng
Formatua: Thesis
Hizkuntza:English
Argitaratua: 2014
Sarrera elektronikoa:http://ethesis.upm.edu.my/id/eprint/8637/1/FEP%202014%2016.pdf
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