Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Thesis |
| Lingua: | English |
| Pubblicazione: |
2014
|
| Accesso online: | http://ethesis.upm.edu.my/id/eprint/8637/1/FEP%202014%2016.pdf |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|