Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia

Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Wong, Philip Pong Weng
Formato: Thesis
Idioma:English
Publicado em: 2014
Acesso em linha:http://ethesis.upm.edu.my/id/eprint/8637/1/FEP%202014%2016.pdf
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!