Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia

Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterog...

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Autores Principales: Wan Mohamad, Wan Norhidayah, Mzek, Tareq, Samdin, Zaiton, Hasan-Basri, Bakti
Formato: Artículo
Publicado: Malaysian Economic Association 2022
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