Cover Image

Halal logo and consumers' confidence: what are the important factors?

The food consumed by Muslims must meet the Islamic dietary code called Halal. Halal is an Arabic word meaning lawful or permitted. Muslim consumers are found to be very concerned about the Halalness of the foods they consume. The recent Halal food crises and its diffusion through the media in Malays...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohamed, Zainal Abidin, Rezai, Golnaz, Shamsudin, Mad Nasir, Chiew, Eddie Fook Chong
Format: Article
Language:English
Published: Malaysian Agricultural Research and Development Institute (MARDI) 2008
Online Access:http://psasir.upm.edu.my/id/eprint/14959/1/Halal%20logo%20and%20consumers.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id oai:psasir.upm.edu.my:14959
record_format eprints
spelling oai:psasir.upm.edu.my:14959 http://psasir.upm.edu.my/id/eprint/14959/ Halal logo and consumers' confidence: what are the important factors? Mohamed, Zainal Abidin Rezai, Golnaz Shamsudin, Mad Nasir Chiew, Eddie Fook Chong The food consumed by Muslims must meet the Islamic dietary code called Halal. Halal is an Arabic word meaning lawful or permitted. Muslim consumers are found to be very concerned about the Halalness of the foods they consume. The recent Halal food crises and its diffusion through the media in Malaysia had as consequence, in general, reduced public confidence, and of the Muslims in particular, in the products that they purchase. The lack of enforcement in the monitoring of the Halal food products has caused consumers to query the validity on the products or services claiming to be Halal. These public outcries have triggered the interest of researchers to study the level of confidence on the Halal food products and the logo which is associated with it. This paper aims to assess consumers’ confidence relating to Halal logo on food products and the factors that can help to enhance the level of confidence among the Muslim consumers in Malaysia. A total 600 respondents were interviewed via structured questionnaires to gather information on their level of confidence and purchasing behaviour towards food products with Halal logo. Factor analysis was used to determine the factors which influenced consumers’ confidence towards Halal food. The results indicate that socio-economic variables play an important role when explaining consumer behaviour. The underlying factors contributing to confidence are those related to safety and government involvement, as well as degree of awareness, trustworthy and manufacturing practice. These factors were found to be the major factors determining Malaysian consumers’ confidence on Halal logo of food products. Malaysian Agricultural Research and Development Institute (MARDI) 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/14959/1/Halal%20logo%20and%20consumers.pdf Mohamed, Zainal Abidin and Rezai, Golnaz and Shamsudin, Mad Nasir and Chiew, Eddie Fook Chong (2008) Halal logo and consumers' confidence: what are the important factors? Economic and Technology Management Review, 3. pp. 37-45. ISSN 1823-8149 http://etmr.mardi.gov.my
institution UPM IR
collection UPM IR
language English
description The food consumed by Muslims must meet the Islamic dietary code called Halal. Halal is an Arabic word meaning lawful or permitted. Muslim consumers are found to be very concerned about the Halalness of the foods they consume. The recent Halal food crises and its diffusion through the media in Malaysia had as consequence, in general, reduced public confidence, and of the Muslims in particular, in the products that they purchase. The lack of enforcement in the monitoring of the Halal food products has caused consumers to query the validity on the products or services claiming to be Halal. These public outcries have triggered the interest of researchers to study the level of confidence on the Halal food products and the logo which is associated with it. This paper aims to assess consumers’ confidence relating to Halal logo on food products and the factors that can help to enhance the level of confidence among the Muslim consumers in Malaysia. A total 600 respondents were interviewed via structured questionnaires to gather information on their level of confidence and purchasing behaviour towards food products with Halal logo. Factor analysis was used to determine the factors which influenced consumers’ confidence towards Halal food. The results indicate that socio-economic variables play an important role when explaining consumer behaviour. The underlying factors contributing to confidence are those related to safety and government involvement, as well as degree of awareness, trustworthy and manufacturing practice. These factors were found to be the major factors determining Malaysian consumers’ confidence on Halal logo of food products.
format Article
author Mohamed, Zainal Abidin
Rezai, Golnaz
Shamsudin, Mad Nasir
Chiew, Eddie Fook Chong
spellingShingle Mohamed, Zainal Abidin
Rezai, Golnaz
Shamsudin, Mad Nasir
Chiew, Eddie Fook Chong
Halal logo and consumers' confidence: what are the important factors?
author_facet Mohamed, Zainal Abidin
Rezai, Golnaz
Shamsudin, Mad Nasir
Chiew, Eddie Fook Chong
author_sort Mohamed, Zainal Abidin
title Halal logo and consumers' confidence: what are the important factors?
title_short Halal logo and consumers' confidence: what are the important factors?
title_full Halal logo and consumers' confidence: what are the important factors?
title_fullStr Halal logo and consumers' confidence: what are the important factors?
title_full_unstemmed Halal logo and consumers' confidence: what are the important factors?
title_sort halal logo and consumers' confidence: what are the important factors?
publisher Malaysian Agricultural Research and Development Institute (MARDI)
publishDate 2008
url http://psasir.upm.edu.my/id/eprint/14959/1/Halal%20logo%20and%20consumers.pdf
_version_ 1819293871123726336
score 13.4562235

Similar Items