Cover Image

Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia

This study was conducted with the purpose of identifying and comparing the images of highland destinations in Malaysia, held by both local and foreign tourists. Data from 897 respondents, comprising of both local and foreign tourists who had visited the three highlands (Cameron Highlands, Fraser’s H...

Full description

Saved in:
Bibliographic Details
Main Authors: Aziz, Azlizam, Zainol, Nurul Amirah
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2009
Online Access:http://psasir.upm.edu.my/id/eprint/15480/1/08%20Page%2033%20to%2045.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id oai:psasir.upm.edu.my:15480
record_format eprints
spelling oai:psasir.upm.edu.my:15480 http://psasir.upm.edu.my/id/eprint/15480/ Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia Aziz, Azlizam Zainol, Nurul Amirah This study was conducted with the purpose of identifying and comparing the images of highland destinations in Malaysia, held by both local and foreign tourists. Data from 897 respondents, comprising of both local and foreign tourists who had visited the three highlands (Cameron Highlands, Fraser’s Hill and Genting Highlands), were collected using a stratified random sampling technique through a questionnaire survey. Forty-one destination attributes were included in the factors, which were analysed and compared between the local and foreign tourists, using the Independent-sample T-test. Based on the results, six image factors were identified for the highland destinations, and these were labelled as “accessibility and services”, “local attractions and facilities”, “general mood and vacation atmosphere”, “leisure and recreational activities”, “natural surroundings”, as well as “nature and family-oriented.” The present study also found significant difference in the images held by the local and foreign tourists for the factors on “accessibility and services”, “local attractions and facilities”, “leisure and recreational activities”, as well as “natural surroundings.” The findings suggested that the local tourists had a higher perceived image than the foreigners towards the highland destinations in Peninsular Malaysia. The findings of the study also provided theoretical and practical implications for the tourism authorities of Malaysia, particularly in enhancing the development of the tourism industry for the highland destinations. Universiti Putra Malaysia Press 2009-03 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/15480/1/08%20Page%2033%20to%2045.pdf Aziz, Azlizam and Zainol, Nurul Amirah (2009) Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia. Pertanika Journal of Social Sciences & Humanities, 17 (1). pp. 33-45. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2017%20%281%29%20Mar.%202009/08%20Page%2033%20to%2045.pdf
institution UPM IR
collection UPM IR
language English
description This study was conducted with the purpose of identifying and comparing the images of highland destinations in Malaysia, held by both local and foreign tourists. Data from 897 respondents, comprising of both local and foreign tourists who had visited the three highlands (Cameron Highlands, Fraser’s Hill and Genting Highlands), were collected using a stratified random sampling technique through a questionnaire survey. Forty-one destination attributes were included in the factors, which were analysed and compared between the local and foreign tourists, using the Independent-sample T-test. Based on the results, six image factors were identified for the highland destinations, and these were labelled as “accessibility and services”, “local attractions and facilities”, “general mood and vacation atmosphere”, “leisure and recreational activities”, “natural surroundings”, as well as “nature and family-oriented.” The present study also found significant difference in the images held by the local and foreign tourists for the factors on “accessibility and services”, “local attractions and facilities”, “leisure and recreational activities”, as well as “natural surroundings.” The findings suggested that the local tourists had a higher perceived image than the foreigners towards the highland destinations in Peninsular Malaysia. The findings of the study also provided theoretical and practical implications for the tourism authorities of Malaysia, particularly in enhancing the development of the tourism industry for the highland destinations.
format Article
author Aziz, Azlizam
Zainol, Nurul Amirah
spellingShingle Aziz, Azlizam
Zainol, Nurul Amirah
Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
author_facet Aziz, Azlizam
Zainol, Nurul Amirah
author_sort Aziz, Azlizam
title Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
title_short Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
title_full Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
title_fullStr Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
title_full_unstemmed Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
title_sort local and foreign tourists' image of highland tourism destinations in peninsular malaysia
publisher Universiti Putra Malaysia Press
publishDate 2009
url http://psasir.upm.edu.my/id/eprint/15480/1/08%20Page%2033%20to%2045.pdf
_version_ 1819293925265899520
score 13.4562235

Similar Items