Parents` perceived service quality, satisfaction and trust of a childcare center : implication on loyalty

The aim of this study is to investigate the impact of parent’s perceived service quality on satisfaction and trust. It also explores the relationship between satisfaction, trust and loyalty in a childcare centre. Perceived service quality in a childcare centre has received increasing attention by re...

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Detalhes bibliográficos
Main Authors: Omar, Nor Asiah, Nazri, Muhamad Azrin, Abu, Nor Khalidah, Omar, Zoharah
Formato: Artigo
Idioma:English
Publicado em: World Business Institute 2009
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