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Local vs. foreign made : are Malaysian etnocentric?

The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...

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Xehetasun bibliografikoak
Egile Nagusiak: Bojei, Jamil, Alwie , Aryaty, Awang Tuah, Siti Normah, Ahmad, Maisarah
Formatua: Artikulua
Hizkuntza:English
English
Argitaratua: 2010
Gaiak:
Consumer behavior - Malaysia.
Sarrera elektronikoa:http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf
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id oai:psasir.upm.edu.my:17723
record_format eprints
spelling oai:psasir.upm.edu.my:17723 http://psasir.upm.edu.my/id/eprint/17723/ Local vs. foreign made : are Malaysian etnocentric? Bojei, Jamil Alwie , Aryaty Awang Tuah, Siti Normah Ahmad, Maisarah The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the consumer ethnocentric tendencies are, the more reluctant they are to purchase foreign products. Consumers who are high in ethnocentric tendencies show less sense of global openness. This study contributes towards the consumer ethnocentrism literature as the findings did concur with findings from western samples. As reflected in the Malaysian consumers’ sample, strong ethnocentric sense was accounted for but traded off by the lack of sense of global openness. 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf Bojei, Jamil and Alwie , Aryaty and Awang Tuah, Siti Normah and Ahmad, Maisarah (2010) Local vs. foreign made : are Malaysian etnocentric? The IUP Journal of Marketing Management, 9 (3). pp. 6-23. ISSN 0972-6845 Consumer behavior - Malaysia. English
institution UPM IR
collection UPM IR
language English
English
topic Consumer behavior - Malaysia.
spellingShingle Consumer behavior - Malaysia.
Bojei, Jamil
Alwie , Aryaty
Awang Tuah, Siti Normah
Ahmad, Maisarah
Local vs. foreign made : are Malaysian etnocentric?
description The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the consumer ethnocentric tendencies are, the more reluctant they are to purchase foreign products. Consumers who are high in ethnocentric tendencies show less sense of global openness. This study contributes towards the consumer ethnocentrism literature as the findings did concur with findings from western samples. As reflected in the Malaysian consumers’ sample, strong ethnocentric sense was accounted for but traded off by the lack of sense of global openness.
format Article
author Bojei, Jamil
Alwie , Aryaty
Awang Tuah, Siti Normah
Ahmad, Maisarah
author_facet Bojei, Jamil
Alwie , Aryaty
Awang Tuah, Siti Normah
Ahmad, Maisarah
author_sort Bojei, Jamil
title Local vs. foreign made : are Malaysian etnocentric?
title_short Local vs. foreign made : are Malaysian etnocentric?
title_full Local vs. foreign made : are Malaysian etnocentric?
title_fullStr Local vs. foreign made : are Malaysian etnocentric?
title_full_unstemmed Local vs. foreign made : are Malaysian etnocentric?
title_sort local vs. foreign made : are malaysian etnocentric?
publishDate 2010
url http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf
_version_ 1819294163550601216
score 13.4562235

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