Local vs. foreign made : are Malaysian etnocentric?

The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...

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Main Authors: Bojei, Jamil, Alwie , Aryaty, Awang Tuah, Siti Normah, Ahmad, Maisarah
格式: Article
語言:English
English
出版: 2010
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在線閱讀:http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf
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