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Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration...

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Main Authors: Abdullah, Zulhamri, Abdul Aziz, Yuhanis
Format: Conference or Workshop Item
Language:English
English
Published: 2011
Subjects:
Corporate
Social Responsibility
Business analysts
Online Access:http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf
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id oai:psasir.upm.edu.my:18202
record_format eprints
spelling oai:psasir.upm.edu.my:18202 http://psasir.upm.edu.my/id/eprint/18202/ Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective Abdullah, Zulhamri Abdul Aziz, Yuhanis The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated). 2011 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective. In: IICIES- The 3rd Indonesia International Conference On Innovation, Entrepreneurship & Small Business, Bandung, Indonesia. . Corporate Social Responsibility Business analysts English
institution UPM IR
collection UPM IR
language English
English
topic Corporate
Social Responsibility
Business analysts
spellingShingle Corporate
Social Responsibility
Business analysts
Abdullah, Zulhamri
Abdul Aziz, Yuhanis
Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
description The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated).
format Conference or Workshop Item
author Abdullah, Zulhamri
Abdul Aziz, Yuhanis
author_facet Abdullah, Zulhamri
Abdul Aziz, Yuhanis
author_sort Abdullah, Zulhamri
title Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_short Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_full Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_fullStr Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_full_unstemmed Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_sort managing corporate reputation,stakeholder relations and corporate social responsibility : a southeast asian perspective
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf
_version_ 1819294205454843904
score 13.4562235

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