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Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera

This study was aimed to determine consumers’perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce in North Sumatra Province.A total of 2080 respondents were interviewed using a close-ended questionnaire.Collected data was analysed using descriptive analysi...

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Main Author: Khair, Hadriman
Format: Thesis
Language:English
English
Published: 2004
Subjects:
Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies
Online Access:http://psasir.upm.edu.my/id/eprint/187/1/549534_t_fp_2004_46.pdf
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spelling oai:psasir.upm.edu.my:187 http://psasir.upm.edu.my/id/eprint/187/ Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera Khair, Hadriman This study was aimed to determine consumers’perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce in North Sumatra Province.A total of 2080 respondents were interviewed using a close-ended questionnaire.Collected data was analysed using descriptive analysis, factor analysis and contingent valuation method (CVM).The results indicated that more than half of the respondents have consumed CFV.The result showed that lack of knowledge of CFV and the place to purchase CFV were the main reasons for consumers not consuming CFV.Nutritional value was an important factor that influences consumers’preferences in purchasing CFV, followed by desire, freshness, health effect and taste.The factor analysis identified nine factors that influenced the purchase of CFV among North Sumatra Province consumers.The factors were government involvement,health consciousness,consumer influence to purchase,product availability,awareness of chemical use, product appearance,information awareness, market potential and consumer awareness to consume.Contingent Valuation Method was used to estimate consumers’ WTP for CFV.A logit and probit model was used to determine consumers’WTP a premium for CFV.The results indicate that gender, household income, price level,marital status and household member below 17 years old were the most important and significant factors that influenced and determined the amount of premium that a consumer is willing to pay for CFV.Based on the study,it was found that at present, CFV market is still a niche market,catering only to a small segment of the whole vegetable market in North Sumatra Province. Generally, North Sumatra Province consumers’ have the potential to purchase CFV produce. Thus, there is a need for the proper development of an effective CFV market and the establishment of standards and certification program for CFV 2004-01 Thesis NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/187/1/549534_t_fp_2004_46.pdf Khair, Hadriman (2004) Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera. Masters thesis, Universiti Putra Malaysia. Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies English
institution UPM IR
collection UPM IR
language English
English
topic Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies
spellingShingle Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies
Khair, Hadriman
Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
description This study was aimed to determine consumers’perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce in North Sumatra Province.A total of 2080 respondents were interviewed using a close-ended questionnaire.Collected data was analysed using descriptive analysis, factor analysis and contingent valuation method (CVM).The results indicated that more than half of the respondents have consumed CFV.The result showed that lack of knowledge of CFV and the place to purchase CFV were the main reasons for consumers not consuming CFV.Nutritional value was an important factor that influences consumers’preferences in purchasing CFV, followed by desire, freshness, health effect and taste.The factor analysis identified nine factors that influenced the purchase of CFV among North Sumatra Province consumers.The factors were government involvement,health consciousness,consumer influence to purchase,product availability,awareness of chemical use, product appearance,information awareness, market potential and consumer awareness to consume.Contingent Valuation Method was used to estimate consumers’ WTP for CFV.A logit and probit model was used to determine consumers’WTP a premium for CFV.The results indicate that gender, household income, price level,marital status and household member below 17 years old were the most important and significant factors that influenced and determined the amount of premium that a consumer is willing to pay for CFV.Based on the study,it was found that at present, CFV market is still a niche market,catering only to a small segment of the whole vegetable market in North Sumatra Province. Generally, North Sumatra Province consumers’ have the potential to purchase CFV produce. Thus, there is a need for the proper development of an effective CFV market and the establishment of standards and certification program for CFV
format Thesis
author Khair, Hadriman
author_facet Khair, Hadriman
author_sort Khair, Hadriman
title Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_short Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_full Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_fullStr Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_full_unstemmed Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_sort consumers’ perceptions, attitudes and willingness to pay towards chemical free vegetable in north sumatera
publishDate 2004
url http://psasir.upm.edu.my/id/eprint/187/1/549534_t_fp_2004_46.pdf
_version_ 1819292546016215040
score 13.4562235

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