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The influences of religious attributes of halal products on export marketing strategy: preliminary findings

Marketing halal products in an international setting warrants additional care not only in meeting the specificity of the target markets but also in securing the 'halalness' aspect of the products. In relation to product attributes, Muslim consumers particularly are more sensitive to the in...

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Huvudupphovsmän: Hassan, Hazlinda, Bojei, Jamil
Materialtyp: Artikel
Språk:English
Publicerad: Inderscience Publishers 2011
Länkar:http://psasir.upm.edu.my/id/eprint/22808/1/The%20influences%20of%20religious%20attributes%20of%20halal%20products%20on%20export%20marketing%20strategy.pdf
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id oai:psasir.upm.edu.my:22808
record_format eprints
spelling oai:psasir.upm.edu.my:22808 http://psasir.upm.edu.my/id/eprint/22808/ The influences of religious attributes of halal products on export marketing strategy: preliminary findings Hassan, Hazlinda Bojei, Jamil Marketing halal products in an international setting warrants additional care not only in meeting the specificity of the target markets but also in securing the 'halalness' aspect of the products. In relation to product attributes, Muslim consumers particularly are more sensitive to the integrity of the halal status than other quality aspects of the product. As Islamic values are attached to products, the religious attributes of halal products are expected to play a role in influencing the implementation of the export marketing strategy. Based on face-to-face interviews with the experts from Mufti, HDC and MATRADE office, and also halal food exporters, the qualitative findings have revealed two main dimensions of halal product attributes and seven emerged themes on the export marketing strategies. The findings have given some thought on the development of the export marketing theory, specifically on the marketing programme adaptation in the context of the halal industry. Inderscience Publishers 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22808/1/The%20influences%20of%20religious%20attributes%20of%20halal%20products%20on%20export%20marketing%20strategy.pdf Hassan, Hazlinda and Bojei, Jamil (2011) The influences of religious attributes of halal products on export marketing strategy: preliminary findings. Journal for Global Business Advancement, 4 (2). pp. 181-191. ISSN 1746-966X; ESSN: 1746-9678 http://www.inderscience.com/info/inarticle.php?artid=41501 10.1504/JGBA.2011.041501
institution UPM IR
collection UPM IR
language English
description Marketing halal products in an international setting warrants additional care not only in meeting the specificity of the target markets but also in securing the 'halalness' aspect of the products. In relation to product attributes, Muslim consumers particularly are more sensitive to the integrity of the halal status than other quality aspects of the product. As Islamic values are attached to products, the religious attributes of halal products are expected to play a role in influencing the implementation of the export marketing strategy. Based on face-to-face interviews with the experts from Mufti, HDC and MATRADE office, and also halal food exporters, the qualitative findings have revealed two main dimensions of halal product attributes and seven emerged themes on the export marketing strategies. The findings have given some thought on the development of the export marketing theory, specifically on the marketing programme adaptation in the context of the halal industry.
format Article
author Hassan, Hazlinda
Bojei, Jamil
spellingShingle Hassan, Hazlinda
Bojei, Jamil
The influences of religious attributes of halal products on export marketing strategy: preliminary findings
author_facet Hassan, Hazlinda
Bojei, Jamil
author_sort Hassan, Hazlinda
title The influences of religious attributes of halal products on export marketing strategy: preliminary findings
title_short The influences of religious attributes of halal products on export marketing strategy: preliminary findings
title_full The influences of religious attributes of halal products on export marketing strategy: preliminary findings
title_fullStr The influences of religious attributes of halal products on export marketing strategy: preliminary findings
title_full_unstemmed The influences of religious attributes of halal products on export marketing strategy: preliminary findings
title_sort influences of religious attributes of halal products on export marketing strategy: preliminary findings
publisher Inderscience Publishers
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/22808/1/The%20influences%20of%20religious%20attributes%20of%20halal%20products%20on%20export%20marketing%20strategy.pdf
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score 13.4562235

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