The influences of religious attributes of halal products on export marketing strategy: preliminary findings

Marketing halal products in an international setting warrants additional care not only in meeting the specificity of the target markets but also in securing the 'halalness' aspect of the products. In relation to product attributes, Muslim consumers particularly are more sensitive to the in...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteurs: Hassan, Hazlinda, Bojei, Jamil
Formaat: Artikel
Taal:English
Gepubliceerd in: Inderscience Publishers 2011
Online toegang:http://psasir.upm.edu.my/id/eprint/22808/1/The%20influences%20of%20religious%20attributes%20of%20halal%20products%20on%20export%20marketing%20strategy.pdf
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!