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Willingness to whistle blow among Muslim consumers

The paper reports on a qualitative study using three focus groups drawn from Muslim consumers both local and foreign. Respondents were given vignettes depicting unethical halal claims scenarios to which respondents were required to respond. Two Malaysian consumer groups responded by declaring that t...

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Main Authors: Abdul, Mohani, Ismail, Hashanah, Hashim, Haslina, Mohd Yusof, Mastura
Format: Article
Language:English
Published: David Publishing Company 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22866/1/Willingness%20to%20whistle%20blow%20among%20Muslim%20consumers.pdf
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spelling oai:psasir.upm.edu.my:22866 http://psasir.upm.edu.my/id/eprint/22866/ Willingness to whistle blow among Muslim consumers Abdul, Mohani Ismail, Hashanah Hashim, Haslina Mohd Yusof, Mastura The paper reports on a qualitative study using three focus groups drawn from Muslim consumers both local and foreign. Respondents were given vignettes depicting unethical halal claims scenarios to which respondents were required to respond. Two Malaysian consumer groups responded by declaring that they will whistle blow by reporting the matter to a religious authority, the Islamic Development Department (JAKIM), while another group that consists of six Muslim foreign students will just leave the business premise without making any complaints to any authority. The different course of actions taken could be explained by the diverse background of the Malaysian population and their level of awareness in selecting their halal food and their high degree of intolerance to such practice whilst the level of tolerance among foreign Muslim respondents might be different from their Malaysian counterparts or that they have never encountered such a problem before they came to Malaysia. The study also reports the response from JAKIM in relation to the relevant channels for whistle blowing regarding misleading halal labels. David Publishing Company 2011 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/22866/1/Willingness%20to%20whistle%20blow%20among%20Muslim%20consumers.pdf Abdul, Mohani and Ismail, Hashanah and Hashim, Haslina and Mohd Yusof, Mastura (2011) Willingness to whistle blow among Muslim consumers. Chinese Business Review, 10 (2). pp. 125-130. ISSN 1537-1506 http://www.davidpublisher.org/index.php/Home/Article/index?id=8793.html 10.17265/1537-1506/2011.02.007
institution UPM IR
collection UPM IR
language English
description The paper reports on a qualitative study using three focus groups drawn from Muslim consumers both local and foreign. Respondents were given vignettes depicting unethical halal claims scenarios to which respondents were required to respond. Two Malaysian consumer groups responded by declaring that they will whistle blow by reporting the matter to a religious authority, the Islamic Development Department (JAKIM), while another group that consists of six Muslim foreign students will just leave the business premise without making any complaints to any authority. The different course of actions taken could be explained by the diverse background of the Malaysian population and their level of awareness in selecting their halal food and their high degree of intolerance to such practice whilst the level of tolerance among foreign Muslim respondents might be different from their Malaysian counterparts or that they have never encountered such a problem before they came to Malaysia. The study also reports the response from JAKIM in relation to the relevant channels for whistle blowing regarding misleading halal labels.
format Article
author Abdul, Mohani
Ismail, Hashanah
Hashim, Haslina
Mohd Yusof, Mastura
spellingShingle Abdul, Mohani
Ismail, Hashanah
Hashim, Haslina
Mohd Yusof, Mastura
Willingness to whistle blow among Muslim consumers
author_facet Abdul, Mohani
Ismail, Hashanah
Hashim, Haslina
Mohd Yusof, Mastura
author_sort Abdul, Mohani
title Willingness to whistle blow among Muslim consumers
title_short Willingness to whistle blow among Muslim consumers
title_full Willingness to whistle blow among Muslim consumers
title_fullStr Willingness to whistle blow among Muslim consumers
title_full_unstemmed Willingness to whistle blow among Muslim consumers
title_sort willingness to whistle blow among muslim consumers
publisher David Publishing Company
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/22866/1/Willingness%20to%20whistle%20blow%20among%20Muslim%20consumers.pdf
_version_ 1819294610023776256
score 13.4562235

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