Language alternation in the “closing presentation” of life insurance sales talk

Sales talk is recognisable as a type of goal-oriented interaction with its specific structure, set of roles, and patterns of language use. In a multilingual society, sales talk between the sales person and the customer often displays alternation of languages by either party as the conversation proce...

Full description

Saved in:
Bibliographic Details
Main Authors: Ishak, Wan Irham, Rafik-Galea, Shameem, Chan, Mei Yuit
Format: Article
Published: Malaysian Association of Modern Languages 2012
Tags: Add Tag
No Tags, Be the first to tag this record!