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Strategic posturing of Malaysian mobile phone service providers

The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the indust...

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Main Authors: Said, Mohd Fuaad, Adham, Khairul Akmaliah, Quoquab, Farzana
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28360/1/01%20Page%201-34.pdf
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spelling oai:psasir.upm.edu.my:28360 http://psasir.upm.edu.my/id/eprint/28360/ Strategic posturing of Malaysian mobile phone service providers Said, Mohd Fuaad Adham, Khairul Akmaliah Quoquab, Farzana The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the industry. Utilizing the case study and content analysis methodologies, we gathered data from the public domain and developed a case that describes strategic actions taken by members within the industry. Based on Miles and Snow's business strategy typology, we analyzed the case data by answering the questions of "How do the industry players compete?", and "What factors are important in shaping their strategies?" The research objective is to provide a conceptualization of strategic posturing by Malaysian mobile phone service providers. Our analysis show that the initial strategic moves of these companies are predominantly prospecting, and, later, analyzing, when the market reaches subscription saturation, and competition begins to intensify. Industry latecomers either arise as challengers or adopt a niche strategy as their strategic option. The adaptive actions of these companies are greatly influenced by institutional elements of the government's policies, market situation, and rivals' actions and responses. These actions are mainly tied to resources and capabilities of their large internationalized parent companies. Taken altogether, the perspective of adaptation, as well as the theories of organizational ecology and institutionalization, provides important theoretical grounds in explaining strategic posturing and factors that influence it. Universiti Putra Malaysia Press 2013-06 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28360/1/01%20Page%201-34.pdf Said, Mohd Fuaad and Adham, Khairul Akmaliah and Quoquab, Farzana (2013) Strategic posturing of Malaysian mobile phone service providers. Pertanika Journal of Social Sciences & Humanities, 21 (spec. June). pp. 1-34. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/01%20Page%201-34.pdf
institution UPM IR
collection UPM IR
language English
description The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the industry. Utilizing the case study and content analysis methodologies, we gathered data from the public domain and developed a case that describes strategic actions taken by members within the industry. Based on Miles and Snow's business strategy typology, we analyzed the case data by answering the questions of "How do the industry players compete?", and "What factors are important in shaping their strategies?" The research objective is to provide a conceptualization of strategic posturing by Malaysian mobile phone service providers. Our analysis show that the initial strategic moves of these companies are predominantly prospecting, and, later, analyzing, when the market reaches subscription saturation, and competition begins to intensify. Industry latecomers either arise as challengers or adopt a niche strategy as their strategic option. The adaptive actions of these companies are greatly influenced by institutional elements of the government's policies, market situation, and rivals' actions and responses. These actions are mainly tied to resources and capabilities of their large internationalized parent companies. Taken altogether, the perspective of adaptation, as well as the theories of organizational ecology and institutionalization, provides important theoretical grounds in explaining strategic posturing and factors that influence it.
format Article
author Said, Mohd Fuaad
Adham, Khairul Akmaliah
Quoquab, Farzana
spellingShingle Said, Mohd Fuaad
Adham, Khairul Akmaliah
Quoquab, Farzana
Strategic posturing of Malaysian mobile phone service providers
author_facet Said, Mohd Fuaad
Adham, Khairul Akmaliah
Quoquab, Farzana
author_sort Said, Mohd Fuaad
title Strategic posturing of Malaysian mobile phone service providers
title_short Strategic posturing of Malaysian mobile phone service providers
title_full Strategic posturing of Malaysian mobile phone service providers
title_fullStr Strategic posturing of Malaysian mobile phone service providers
title_full_unstemmed Strategic posturing of Malaysian mobile phone service providers
title_sort strategic posturing of malaysian mobile phone service providers
publisher Universiti Putra Malaysia Press
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/28360/1/01%20Page%201-34.pdf
_version_ 1819295122291949568
score 13.4562235

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