Cover Image

Consumer willingness to pay for green food in Malaysia

The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine co...

Full description

Saved in:
Bibliographic Details
Main Authors: Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format: Article
Language:English
Published: Routledge 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id oai:psasir.upm.edu.my:29353
record_format eprints
spelling oai:psasir.upm.edu.my:29353 http://psasir.upm.edu.my/id/eprint/29353/ Consumer willingness to pay for green food in Malaysia Rezai, Golnaz Phuah, Kit Teng Mohamed, Zainal Abidin Shamsudin, Mad Nasir The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine consumers' willingness to pay for green foods. Theory of planned behavior was expended in this research to find the willingness to pay for green foods among consumers in Malaysia. The results indicate that gender, geographical area, income, consumers' preference, motivation, intention, perception, environmental friendliness, and food safety significantly influence consumers' willingness to pay for green foods. Routledge 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf Rezai, Golnaz and Phuah, Kit Teng and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2013) Consumer willingness to pay for green food in Malaysia. Journal of International Food & Agribusiness Marketing, 25 (suppl.1). pp. 1-18. ISSN 0897-4438; ESSN: 1528-6983 http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.798754 10.1080/08974438.2013.798754
institution UPM IR
collection UPM IR
language English
description The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine consumers' willingness to pay for green foods. Theory of planned behavior was expended in this research to find the willingness to pay for green foods among consumers in Malaysia. The results indicate that gender, geographical area, income, consumers' preference, motivation, intention, perception, environmental friendliness, and food safety significantly influence consumers' willingness to pay for green foods.
format Article
author Rezai, Golnaz
Phuah, Kit Teng
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
spellingShingle Rezai, Golnaz
Phuah, Kit Teng
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Consumer willingness to pay for green food in Malaysia
author_facet Rezai, Golnaz
Phuah, Kit Teng
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
author_sort Rezai, Golnaz
title Consumer willingness to pay for green food in Malaysia
title_short Consumer willingness to pay for green food in Malaysia
title_full Consumer willingness to pay for green food in Malaysia
title_fullStr Consumer willingness to pay for green food in Malaysia
title_full_unstemmed Consumer willingness to pay for green food in Malaysia
title_sort consumer willingness to pay for green food in malaysia
publisher Routledge
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf
_version_ 1819295218854264832
score 13.4562235

Similar Items