Is it easy to go green? Consumer perception and green concept
A series of health consciousness, environmental and animal welfare issues have brought about awareness among consumers to become conscious of their consumption behaviour. Consumers have begun to search for green products were produced under environmentally friendly conditions and considered green by...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publications
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29355/1/29355.pdf |
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