Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics
The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic persp...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Canadian Center of Science and Education
2014
|
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!