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Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent

The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produce...

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Main Authors:	Rezai, Golnaz, Shamsudin, Mad Nasir, Mohamed, Zainal Abidin, Chong, Sook Ann
Format:	Article
Language:	English
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf
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id	oai:psasir.upm.edu.my:35134
record_format	eprints
spelling	oai:psasir.upm.edu.my:35134 http://psasir.upm.edu.my/id/eprint/35134/ Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produced, processed, and handled with methods that are acknowledged by the certification agencies as clean and safe for consumption. This study aims to identify the factors influencing consumer purchasing behavior toward quality-labeled vegetables. A survey was conducted using a self-administered questionnaire and distributed randomly to consumers in public places in the Klang Valley. Four hundred and sixteen respondents were approached. The results indicate that most of the respondents are aware of food quality labels. Using factor analysis, four latent factors that influence consumer attitude toward quality-labeled vegetables were identified, and the importance of quality attributes (sensory, health, safety, and social attributes) in shaping those attitudes was also shown. Routledge 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf Rezai, Golnaz and Shamsudin, Mad Nasir and Mohamed, Zainal Abidin and Chong, Sook Ann (2014) Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent. Journal of Food Products Marketing, 20 (suppl.1). pp. 1-12. ISSN 1045-4446; ESSN: 1540-4102 10.1080/10454446.2014.921871
institution	UPM IR
collection	UPM IR
language	English
description	The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produced, processed, and handled with methods that are acknowledged by the certification agencies as clean and safe for consumption. This study aims to identify the factors influencing consumer purchasing behavior toward quality-labeled vegetables. A survey was conducted using a self-administered questionnaire and distributed randomly to consumers in public places in the Klang Valley. Four hundred and sixteen respondents were approached. The results indicate that most of the respondents are aware of food quality labels. Using factor analysis, four latent factors that influence consumer attitude toward quality-labeled vegetables were identified, and the importance of quality attributes (sensory, health, safety, and social attributes) in shaping those attitudes was also shown.
format	Article
author	Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann
spellingShingle	Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
author_facet	Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann
author_sort	Rezai, Golnaz
title	Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
title_short	Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
title_full	Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
title_fullStr	Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
title_full_unstemmed	Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
title_sort	quality-labeled vegetable consumption in malaysia: factors affecting attitude and purchase intent
publisher	Routledge
publishDate	2014
url	http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf
_version_	1819295754605297664
score	13.4562235

Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent

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