The roles of brand experience in forming loyalty intention

Drawing from observations on branding theories, this study aims to examine the roles of brand experience dimensions (i.e. sensory, affective, behavioral, and intellectual) in forming loyalty intention towards sports brands. A survey based quantitative approach is employed to examine the pos...

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Hlavní autoři:	Lada, Suddin, Mohd Suki, Norazah, Md. Sidin, Samsinar
Médium:	Článek
Vydáno:	Labuan Faculty of International Finance, Universiti Malaysia Sabah 2014
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

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