Driving forces of hypermarket's customer loyalty: an empirical study in Malaysia
Background: Customer satisfaction and loyalty is the output of a successful retail marketing model in a competitive marketing environment, thus creating value for both customers and retailers. Malaysian hypermarkets have experienced marked growth and development in the recent years, with many of the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American-Eurasian Network for Scientific Information
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37161/1/Driving%20forces%20of%20hypermarket%27s%20customer%20loyalty%20an%20empirical%20study%20in%20Malaysia.pdf |
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