The roles of brand experience in forming loyalty intention

Drawing from observations on branding theories, this study aims to examine the roles of brand experience dimensions (i.e. sensory, affective, behavioral, and intellectual) in forming loyalty intention towards sports brands. A survey based quantitative approach is employed to examine the pos...

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書誌詳細
主要な著者:	Lada, Suddin, Mohd Suki, Norazah, Md. Sidin, Samsinar
フォーマット:	論文
出版事項:	Labuan Faculty of International Finance, Universiti Malaysia Sabah 2014
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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